So, denim. Stretch denim. At this point we’re so accustomed to stretch denim, we expect to buy all our jeans a number or two down from our normal size. But ya know that wasn’t how it always was??????
Denim used to come STIFF. AND TIGHT. AND STIFF. Like so tight you could barely walk in them.
Of course they used a drawing for this ad. Cuz nobody can do this in their new Levi’s!
This kinda denim had the BEST FIT, because like a birkenstock, the fit depends on YOUR BODY. Like the denim molds to your booty! But was this an easy task to accomplish? Hell no!
And I know because I’m currently on the other side of the denim struggle. Because Betty’s got a whole batch of amaaaaazing Levi’s jeans! And while some of their jeans come with a bit of stretch, like the Mile High Super Skinny (hello best new high rise jeans), most come re-cut in their original *vintage style* denim. And while we are talking about a re-make of favorite vintage styles, we also mean the serious, thick, 100% cotton denim. If you think these are gonna fit like your favorite Joe’s Jeans in their silky, deluxe, and stretchy denim, you got another thing coming! These bad boys are the real deal. The styles we have currently in stock for the ladies are the 505c (favored by the Ramones and the Stones), the 501 (basically the first pair of jeans EVER MADE!), the 517 (cropped bootcut for the style mavens), and the Wedgie! Which brings me to my story. I recently purchased the Wedgie jeans, and I think they are my favorite pair of jeans ever!
I mean just look at them! This isn’t me, but this is a good representation of how they fit.
But they literally hurt me when I put them on. Like ouch, they were soooo tight, I actually brought them back to Betty’s with the intention of sizing up. But when I tried on the size up, they gapped at the waist like crazy! But the legs fit much better…What was a girl to do? Answer: persevere. I stuck with my original size and decided to do some reading up and figure out how to stretch them. Basically, like a leather shoe that you want to mold to your foot, you want to wet the denim, and then put it on. And when it’s 18 degrees in February, this just doesn’t sound that appealing. But I had to persevere! So I put them in the washing machine, put the wet jeans back on, and did a bunch of squats in them. And lo and behold, the darn things began to stretch! And continue to stretch and be more comfortable as the days wear on.
So things to remember: Buy them tight, even if it hurts at first! Wear them around wet to get that special, molded to you fit! And lastly, the best part, wash them as little as possible, and never ever dry them.
And yes we have loads of men’s styles too! In particular the 511 in a few different washes, and even a “commuter style” which has four stretch and a higher back for dudes who ride to work!