Betty’s Divine is a locally-owned boutique on the magnificent Hip Strip in downtown Missoula, MT that has been a fixture on the block since 2005.

We have a fondness for vintage inspired clothing, shoes and accessories for men and women, as well as the real-deal found in our newly added vintage department, Divine Trash. Betty’s Divine presents a snapshot of Northwest styles with an emphasis on street/skate/surf culture as well as Americana classics.

Alongside a radical selection of clothing, Betty’s Divine offers a damn fine array of shoes, jewelry, and accessories to satisfy any tastes…whatever your age or vibe.

Visitors enjoy a lovely atmosphere, dreamy tunes, and the best customer service in the West.