As many of you who regularly visit our brick and mortar are aware, about three years ago, Betty high tailed it down the Hip Strip (well, a couple doors at least…) and moved from our cavernous flagship store into our spacious new shoppe deluxe! With this move came more light, more space for inventory, and a spare room, which eventually blossomed into the treasure trove that is our sister store, Divine Trash Vintage.
In the Fashion world, it’s no secret that trends seem to resurface eventually. (That puffy-sleeved lace abomination your mother made you wear for your eighth grade school photo? Oh yeah, baby. That’s back.) Because of this, vintage clothing and new styles always seem to go hand in hand. In fact, Free People (one of our most popular global brands) is quite fond of the puffy-sleeved lace abomination. That’s what the special bond between Betty’s Divine and Divine Trash Vintage is…the styles in Betty’s are influenced by vintage fashions, and vice versa. Our fearless leaders Aimee & Miranda carefully and intentionally select every single piece that hangs in the racks of DTV, and this curated collection of affordable fashions has been quite popular among Missoulians and out of towners.
In the last few months, DTV expanded to the realms of the interwebs with a subscription service called the Trash Club— a personalized monthly shipment of vintage clothing to your doorstep. Pretty groovy, huh? After filling out a simple intake form, the team at Divine Trash hand picks an item based on your responses (favorite colors, basic sizing, style notes etc etc) and ships it to your door. All for a mere $30 bucks a month! It’s proven to be quite popular across the country, and even caught the eye of the editors of Bust magazine!
For those of you who are unfamiliar, Bust is the *original* women’s lifestyle mag. As they put it, “BUST is a cheeky celebration of all things female and a trusted authority on up-and-coming trends among discerning, educated, and culturally aware women.” The most current issue (bearing the face of none other than Sarah Silverman on the cover) has a write up of Trash Club in the style section, and we are all so so so SO excited to have been included in such a legendary publication.
So, if you haven’t had the change to do so yet, check out the Trash Club (and other offerings) at www.divinetrashvintage.com, and follow DTV on instagram (@divinetrashvintage) to keep up with all of the shenanigans.
That’s all for now, Betty.