Where Have All The Flowers Gone?

It’s fascinating to retrace our collective steps through the trends of the last 100 years or so, and to see how they have mutated and resurfaced in today’s styles. But one thing that we’ve noticed is how casual most day to day garb has become since the good ol’ days of waistcoats and hoop skirts. Now, that’s not to say that there’s something wrong with opting for comfort, (you know we love a good set o’ high fashion sweat pants) but it can’t be denied that some of the grandeur in dressing hasn’t survived the last century.

Menswear seems to have been especially affected by this shift. In the words of Cher Horowitz, “So okay, I don’t want to be a traitor to my generation and all but I don’t get how guys dress today. I mean, come on, it looks like they just fell out of bed and put on some baggy pants and take their greasy hair – ew – and cover it up with a backwards cap and like, were expected to swoon? I don’t think so.” Now, we don’t wanna paint with a broad brush fellas but you gotta admit, we’re a long way off from tailored suits and hair pomade these days. That’s not to say that you can’t have fun with it too, just flip back to the 60s where everybody’s clothing looked like the business casual equivalent of an LSD trip. Channel your inner rock star this year, my dude.













Anyway, it’s 2018 now and with a new year comes a new opportunity for a fresh take on your style. Don that feather boa! Accessorize! Power Clash! Try something new! Defy the fashion-milquetoast! You might find that a little change can go a long way.

As always, thanks for bein’ rad.



BUST-ed Up, or, “Really damn proud of our baby sis Divine Trash Vintage!”

As many of you who regularly visit our brick and mortar are aware, about three years ago, Betty high tailed it down the Hip Strip (well, a couple doors at least…) and moved from our cavernous flagship store into our spacious new shoppe deluxe! With this move came more light, more space for inventory, and a spare room, which eventually blossomed into the treasure trove that is our sister store, Divine Trash Vintage. 

In the Fashion world, it’s no secret that trends seem to resurface eventually. (That puffy-sleeved lace abomination your mother made you wear for your eighth grade school photo? Oh yeah, baby. That’s back.) Because of this, vintage clothing and new styles always seem to go hand in hand. In fact, Free People (one of our most popular global brands) is quite fond of the puffy-sleeved lace abomination. That’s what the special bond between Betty’s Divine and Divine Trash Vintage is…the styles in Betty’s are influenced by vintage fashions, and vice versa. Our fearless leaders Aimee & Miranda  carefully and intentionally select every single piece that hangs in the racks of DTV, and this curated collection of affordable fashions has been quite popular among Missoulians and out of towners.

In the last few months, DTV expanded to the realms of the interwebs with a subscription service called the Trash Club— a personalized monthly shipment of vintage clothing to your doorstep. Pretty groovy, huh? After filling out a simple intake form, the team at Divine Trash hand picks an item based on your responses (favorite colors, basic sizing, style notes etc etc) and ships it to your door. All for a mere $30 bucks a month! It’s proven to be quite popular across the country, and even caught the eye of the editors of Bust magazine! 

For those of you who are unfamiliar, Bust is the *original* women’s lifestyle mag. As they put it, “BUST is a cheeky celebration of all things female and a trusted authority on up-and-coming trends among discerning, educated, and culturally aware women.” The most current issue (bearing the face of none other than Sarah Silverman on the cover) has a write up of Trash Club in the style section, and we are all so so so SO excited to have been included in such a legendary publication.



So, if you haven’t had the change to do so yet, check out the Trash Club (and other offerings) at www.divinetrashvintage.com, and follow DTV on instagram (@divinetrashvintage) to keep up with all of the shenanigans.

That’s all for now, Betty.


“How to Discover Your True Autumnal Style Self” or, “I Had the Flu and Watched Way Too Many Movies this Week”

Hey Betty, Kaylen here. You know, the one with the eyebrows? Anyway. As I’m sure all you tarot-toting folk are aware of, the equinox is fast approaching. If you’re a Missoula local (or anywhere in the PNW, for that matter) your lungs probably feel like you smoked a pack a day for weeks and you may or may not be suffering from a minor case of cabin fever after a summer full of wildfires. The crisp September air and rainy mornings are a much welcomed change for all of us, and with that change comes a change in wardrobe.
If you’re like me, every time the weather shifts, I lose my sh*t and can’t remember how to layer an outfit for the life of me. I also tire of the run of the mill “sweater-leggings-tall boots-beanie” look very quickly, so sometimes it’s a struggle to put together a quick, easy ensemble that will also keep me warm enough to function. That’s when, like most people, I go digging for some inspiration.

Recently I came down with a bout of the flu, and I was knocked on my butt and bedridden for about three or four days. During this time I did what anyone would do, I stole my ex-boyfriend’s login and watched a whole bunch of movies on HBO Go, Hulu and Amazon Prime. Then, I started taking mental notes. Film costuming is the ultimate muse when it comes to choosing unique pieces and finding new ways to just throw an outfit together.

1. Clueless

What was that part about Kenny G again? Okay, this one is a go-to for 90s inspired fall fashion. Even though most of the outfits are what we in the trade as “Autumnal LA” (meaning not designed for warmth as much as seasonal aesthetics) In this scene Cher is rocking a sheer black long sleeve over a plain ol’ white tank top and serving up some Goth lite looks. Lovvvvve it.

2. Pretty in Pink

Not only is this one of my favorite movies, it’s also one of my favorite casts. Jon Cryer, Molly Ringwald and Harry Dean Stanton (may he RIP)? Enough said. But the outfits! The freakin’ outfits! Every character, even the rich kids who you despise throughout the entire plot are wearing masterpiece 80s creations. Molly Ringwald’s character, Andie, rocks the hell out of mixed florals, pastels and lots and LOTS of lace details. My favorite though, is Duckie Dale, who over accessorizes and over agonizes over everything. I really identify with him. Truly a volcanic ensemble, Duck.


3. Heartworn Highways

This is a lesser known documentary filmed in the 1970s in Tennessee chronicling the americana-folk scene in that region. With musical appearances by Townes Van Zandt, Guy Clarke, Steve Earle and others, it packs a nostalgic punch. But also, the 70s are back (as you’ve probably noticed when shopping the racks of BD) so everything they’re wearing is just as raw and unintentionally cool as they are. Well worn denim shirts, knit sweaters, and cowboy hats galore. (If you know me, you know that’s exactly what I’m into.) But hey, it’s practical for the cold weather, too.


4. Five Easy Pieces

There is no one I love to hate more than Jack Nicholson. I mean, how can you not secretly admire his crooked, unnervingly large smile and ability to creep out, repulse and anger? We’ve all seen the Shining. One of his earlier films that I watched recently, Five Easy Pieces, really cemented him as a villain in my fever ridden, movie watchin’ brain. (A villain that can play the heck out of a piano, to boot.) But damn, if that man isn’t the perfect a**hole. Though the movie begins in the desolate oil fields of Texas, the plot takes Nicholson’s character to the Pacific Northwest, where he pairs turtlenecks with a lot of zip-up jackets. (Definitely going to be stealing that idea, thank you very much.)


5. The Royal Tenenbaums

We all love a good Wes Anderson film. The intricately crafted aesthetics, the color schemes, the characters, it’s all expertly executed and there’s always something for everyone. Though every one of his films definitely has its merits, my favorite has always been The Royal Tenenbaums. The warm hues of pink and red coupled with dreary neutral backdrop of what we assume to be New York City in mid-winter makes me feel all sorts of sentimental and I often find myself drawing from the characters in the film for wardrobe ideas. I’m somewhere between Margot and Eli Cash…downtrodden glam with a hint of unhinged 50s western.

Anyway, Betty. This fall we invite you to find inspiration everywhere. Whether it be from a movie, a magazine, a person you saw on the street and stealthily tried to take a photo of so you could try and find the boots they were wearing on eBay (come on now, we’ve all done it. ‘Fess up.) Seasons changes are an opportunity to spruce up your wardrobe, and we’re here to help you.

Still kind of sick and signing off for now,


Gemini Mountain Swimwear!

Ahhh…Montana summer, our favorite time of year. Besides winter. And fall. And actually I don’t hate spring either….

Anyways, for some, summer is the reason why we live here! Riding our bikes up a mountain, messing about in the garden, and playing in the river. Local swimwear designer, Samantha Alario wanted to make a suit for the adventurous Montana girl, so she started Missoula-based Gemini Mountain Swimwear. For the girls who need a suit that can move with them on their outings, but also look cute as heck. Function and beauty, all in one! Once you try a GM suit, you won’t want to go back. They’re comfortable, yet cheeky (literally on some!), and keep your boobs in place! Crazy, right? And don’t fear the cheeky butt or high cut thighs. I know it can look intimidating, but often with a swimsuit, less is more! High cut thighs can lengthen your legs, and a cheeky bottom cut can flatter butts of all sizes. This is coming from a gal with a big ol’ butt too. Come and try them on in the shop! Oh and all her fits are reversible…so it’s basically like a two in one! Fuck yeah!

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